It Started With Mom

Ask ARLO™ is a free library of more than 2,300 real reverse mortgage questions answered by licensed specialists. We built it because the first loan we ever closed was for our CEO’s own mother, back when answers about this program were nearly impossible to find.

Why this page exists
“The first reverse mortgage I ever closed was for my own mother.”

Michael G. Branson, CEO of All Reverse Mortgage, Inc.

But even though I had been a mortgage banker for a little over 25 years, I had never had any contact or experience with reverse mortgages whatsoever. I set about to get some answers about the program when my mom asked me about the loan, and like others, I couldn’t get straight answers about the program, or people wanted Mom to apply or give them all her personal information before they would even answer our questions. Very few lenders worked with the loan, and those originators who did really didn’t understand it themselves. When I asked the “why” questions, I got a lot of “I’ll have to get back to you with that”.

We learned about the reverse mortgage program the way a lot of other folks did by asking question after question and searching for answers.  We went through counseling and closing like any other family.  Once we fully understood the program, what it actually did and didn’t do, we understood that this loan did exactly what Mom needed. She stayed in her home and retired with dignity. In 2004, I founded All Reverse Mortgage to give this one program the full-time attention it wasn’t getting anywhere else at that time.

More than that, we also learned that the loan, while being great for many senior homeowners, was not right for everyone.  My family and I started and still operate this company on the premise that our job is not to sell reverse mortgages – it is to educate senior homeowners who might be able to use this program for their benefit so that they can decide if it is right for them.  We have worked extremely hard to put the resources together to give potential borrowers and their families an opportunity to make an informed decision.

Ask ARLO™ is the resource my family didn’t have. Ask anything below. Our licensed specialists will answer in writing, free. Nobody calls you unless you ask.

Michael G. BransonCEO, All Reverse Mortgage, Inc. · NMLS #14040 · 45 years in mortgage banking Read Mike’s full story ››
Since 2004, reverse mortgages only, nothing else
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A+ BBBHUD-approved direct lender
45 years of mortgage banking behind the answers

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