Cliff Auerswald, Author & President – All Reverse Mortgage, Inc.
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Michael G. Branson, CEO of All Reverse Mortgage, Inc., and moderator of ARLO™, has 45 years of experience in the mortgage banking industry. He has devoted the past 20 years to reverse mortgages exclusively. (License: NMLS# 14040) |
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All Reverse Mortgage's editing process includes rigorous fact-checking led by industry experts to ensure all content is accurate and current. This article has been reviewed, edited, and fact-checked by Cliff Auerswald, President and co-creator of ARLO™. (License: NMLS# 14041) |
Michael G. Branson
Edited by 
Cliff Auerswald
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NMLS# 14041
Cliff Auerswald – President, Reverse Mortgage Strategist & Industry Innovator
Cliff Auerswald is the President of All Reverse Mortgage, Inc. and co-creator of ARLO™, the industry’s first real-time reverse mortgage pricing calculator. With 26 years in mortgage banking, Cliff has spent the past 20 years exclusively focused on reverse mortgages, specializing in digital marketing, consumer education, and lead generation.
Through his leadership, All Reverse Mortgage, Inc. has become the #1 rated reverse mortgage lender and the leading online educational platform for senior homeowners considering home equity solutions.
📌 Industry Recognition & Media Contributions:
Cliff has been featured in:
✔️ Kiplinger Magazine
✔️ Yahoo Finance
✔️ ReverseMortgage.org
✔️ Realtor.com
✔️ Care.com
✔️ Home Healthcare News
He is an active expert panelist on reverse mortgage marketing and technology, frequently educating both industry professionals and consumers on how reverse mortgages work through webinars, publications, and his YouTube channel.
Career Beginnings & Early Mortgage Banking Experience
Cliff entered the mortgage industry at just 17 years old through the Regional Occupational Program (ROP) while attending Villa Park High School. His mother, who managed a second trust deed company in Tustin, CA, introduced him to loan origination, credit analysis, and data entry—providing him with an early foundation in mortgage banking operations.
After graduating in 1998, Cliff pursued his real estate license with a goal:
🚀 To become the youngest real estate broker in California.
By 21, he achieved that goal, passing the California Real Estate Broker’s Exam at his first opportunity. Following the advice of his stepfather Michael G. Branson, he expanded his expertise into:
✅ Loan processing & underwriting
✅ Mortgage compliance & fraud prevention
✅ Underwriting certification through MGIC
At 23, he transitioned into mortgage sales and marketing, where he excelled in developing innovative Alt-A lending strategies. His performance as the top-producing account executive at Pacific Community Mortgage, Inc. (PCM) led to his promotion to Sales Manager, where he trained and managed a team of account executives.
Technology, Digital Marketing & Reverse Mortgage Innovation
Even before his mortgage career took off, Cliff had an early passion for technology. At just 10 years old, he dismantled his family’s Tandy 1000 desktop computer from Radio Shack to understand its inner workings. This curiosity led him to software development, digital marketing, and consumer behavior analysis—all of which would later shape his approach to reverse mortgage lead generation and education.
💡 Marketing & Consumer Psychology
As a self-taught musician and creative strategist, Cliff has always believed in the emotional power of marketing. His unique ability to understand consumer needs and behaviors has allowed him to bridge the gap between complex financial products and everyday homeowners.
📢 Educational Content & Industry Influence
Today, Cliff educates consumers and mortgage professionals through:
🎥 YouTube tutorials on reverse mortgages
🎙️ Expert panels & speaking engagements
📖 Published articles in major financial media
His content-driven marketing strategies have transformed reverse mortgage education, making All Reverse Mortgage, Inc. the leading online destination for accurate, transparent information.
All Reverse Mortgage, Inc. – Pioneering Consumer Transparency
Cliff’s passion for reverse mortgage education was sparked after experiencing the life-changing benefits of a reverse mortgage for his own grandmother.
In 2007, he and his stepfather Michael G. Branson founded All Reverse Mortgage, Inc., aiming to:
✅ Simplify and demystify reverse mortgages
✅ Eliminate high-pressure sales tactics
✅ Empower seniors with transparent loan options
Breaking Industry Norms:
🔹 First & only lender to provide real-time, upfront loan pricing (via ARLO™ Reverse Mortgage Calculator)
🔹 First reverse mortgage company to focus on organic consumer education
🔹 Largest volume of online educational traffic for reverse mortgages
Through innovative SEO-driven strategies, All Reverse Mortgage, Inc. has consistently ranked as the top online resource for senior homeowners, helping thousands of borrowers navigate their retirement financing options without sales pressure.
Thought Leadership, Publications & Media Recognition
For over 19 years, Cliff has written extensively about reverse mortgages, retirement finance, and senior home equity solutions.
🏆 Featured In:
He continues to advocate for consumer education and reverse mortgage transparency, ensuring senior homeowners receive the best financial guidance available.
Commitment to Ethical Lending & Consumer Protection
Cliff has built All Reverse Mortgage, Inc. on a foundation of trust, education, and consumer-first principles, ensuring compliance with:
✔️ HUD & FHA Reverse Mortgage Guidelines – Adherence to all federal lending standards.
✔️ NRMLA Membership – Upholding industry ethics & best practices.
✔️ Consumer-First Approach – No misleading advertising, no hidden fees.
💡 His guiding principle:
“A reverse mortgage should be the right decision for the right reasons, not the result of high-pressure sales.”
Contact Cliff Auerswald
For media inquiries, expert insights, or consultation:
📧 Email: cliff@allreverse.com
🔗 LinkedIn: Cliff Auerswald on LinkedIn
🌐 NRMLA Profile: NRMLA Industry Experts
