About All Reverse Mortgage, Inc. | Trusted HUD-Approved Lender Since 2004
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Michael G. Branson, CEO of All Reverse Mortgage, Inc., and moderator of ARLO™, has 45 years of experience in the mortgage banking industry. He has devoted the past 20 years to reverse mortgages exclusively. (License: NMLS# 14040) |
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All Reverse Mortgage's editing process includes rigorous fact-checking led by industry experts to ensure all content is accurate and current. This article has been reviewed, edited, and fact-checked by Cliff Auerswald, President and co-creator of ARLO™. (License: NMLS# 14041) |
Michael G. Branson
Edited by 
Cliff Auerswald
For more than 20 years, we’ve focused on one thing: reverse mortgages. All Reverse Mortgage, Inc. has originated only reverse mortgage loans since 2004. That singular focus, paired with a long-standing record of ethical lending, has enabled us to maintain an A+ rating with the Better Business Bureau and serve thousands of older homeowners seeking to maximize the equity they’ve built.
Our Mission
We’re here to help older homeowners access their equity safely and confidently. You deserve straight answers, clear numbers, and a loan that supports your retirement goals without pressure or surprises.
Why Homeowners Choose Us
When you work with All Reverse Mortgage, you’re dealing directly with an HUD/FHA-approved lender that specializes only in reverse mortgages. We don’t use brokers, we don’t build marketing markups into your costs, and we provide every number in writing before you move forward.
What that means for you:
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Direct lender approved by HUD/FHA
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No broker fees or celebrity-marketing costs baked in
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Transparent, itemized estimates before you decide
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A team with two decades of hands-on reverse mortgage expertise
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Veteran- and Women-Led Leadership
All Reverse Mortgage is recognized as both a Veteran-Led and Women-Led business. Our Chief Financial Officer, Caren Dahmus, served in the U.S. Army and has dedicated her career to helping older Americans improve their financial stability and quality of life by responsibly using home equity.
Recognized For Ethics and Service
We’re proud of our long-standing A+ BBB rating and of being named a finalist for the BBB Torch Award for Ethics, an honor given to companies that demonstrate integrity, transparency, and a commitment to doing what’s right for the families they serve.
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A+ BBB Rating
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BBB Accredited since 2008
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Originating reverse mortgages since 2004
Our Membership in NRMLA
We’re active members of the National Reverse Mortgage Lenders Association (NRMLA). That membership requires strict adherence to NRMLA’s Code of Ethics and Professional Responsibility — standards that guide how we work with you and your family from the first conversation to closing.
Our Pledge To You
A reverse mortgage is both a financial and an emotional decision. We take that seriously. Our pledge is simple:
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Provide written comparisons so you can evaluate your options
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Encourage conversations with family and trusted advisors
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Respect your decision, whether you move forward or decide it’s not the right fit
Our Core Values
Every loan we handle is guided by the values set out in NRMLA’s Code of Ethics:
Fairness – Treating you with the honesty and respect we’d want for our own families.
Confidentiality – Safeguarding your personal and financial information.
Integrity – Presenting all terms and costs clearly.
Competence – Maintaining the training and experience needed to guide you well.
Diligence – Ensuring every file meets HUD, FHA, and state requirements.
Professionalism – Acting in a way that reflects positively on you and our industry.
Our Commitment to Older Homeowners
Most of the families we work with want to stay in their homes and keep their independence while living on a fixed income. We help you understand the loan from every angle, the benefits and risks, so that you can make a well-informed decision. You’ll never be rushed, pushed, or asked to accept costs that aren’t fully explained.
Ask ARLO™ – One of the First Online Reverse Mortgage Q&A Libraries
Long before most lenders were online, we built something different. We opened our doors to every homeowner’s question and answered them publicly so others could benefit, too.
That became Ask ARLO™, one of the first open reverse mortgage question and answer series available anywhere. Over the years, more than two thousand homeowners have sent us their questions, and we’ve answered each one directly. We offered accurate guidance based on HUD policy and our expert experience.
Today, Ask ARLO remains one of the most trusted resources for older homeowners trying to sort through confusing or conflicting information. Whether the question is about eligibility, occupancy, spouses, taxes, heirs, or what happens when the loan eventually becomes due, we’ve probably answered it.
Meet ARLO™ — The First Reverse Mortgage Calculator With True Upfront Pricing
When we launched ARLO™ (the All Reverse Loan Optimizer) in 2017, our goal was simple: give homeowners the kind of clear, upfront loan pricing the reverse mortgage industry had never offered, enabling you to shop with confidence.
ARLO™ remains the only consumer-direct calculator that delivers:
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Instant eligibility results based on your age, home value, and zip code
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Live interest rates and APR, pulled directly from our pricing engine
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Side-by-side comparisons of all available HECM and jumbo options
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Accurate estimates you can preview upfront, before providing any personal details
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Personalized product guidance once you request your full quote, helping you see which loan type fits your goals
Stay Connected With Us
Many of the folks we help like to follow along as we share new program updates, borrower stories, and practical guidance for navigating retirement with confidence. If you’d like to stay in the loop, we welcome you to join us on our social media channels.
Follow us here:
Start with ARLO™ or call Toll-Free at (800) 565-1722. We’re here to walk you through the numbers at your own pace so you can decide whether a reverse mortgage fits your retirement plans.
