Reverse Mortgages in Wisconsin: A Comprehensive Guide

If you’re a Wisconsin homeowner aged 62 or older, a reverse mortgage could be a valuable tool to help you unlock the equity in your home and improve your financial security during retirement. In this guide, we’ll cover everything you need to know about reverse mortgages in Wisconsin, including key facts, the latest statistics, top lenders, and essential protections.

Wisconsin reverse mortgage facts for 2026 showing 1.4 million homeowners age 62 plus, 184 reverse mortgages closed in the last 12 months, 20 lenders statewide, and an average home value of $319,900.

Top Reverse Mortgage Lenders in Wisconsin

LenderBBB RatingAccreditedYears in BusinessCustomer Rating (0–5)% Positive ReviewsComplaintsSource
American Pacific MortgageFNO281.75/535.0%6Source
CrossCountry Mortgage, LLC.FYES221.43/529.0%303Source
Fairway Independent MortgageA+YES294.51/590.0%26Source
Finance of America Reverse LLC (FAR)A+YES223.71/574.0%36Source
Goodlife Home LoansA+YES13N/A (Not enough reviews)N/A (Not enough reviews)1Source
Guaranteed RateA+YES262.25/5450%45Source
Guild Mortgage Company LLCA+NO651.55/531.0%73Source
HighTechLending IncA+YES194.94/599.0%1Source
Liberty Home Equity Solutions Inc.A+NO221.00/520.0%1Source
Longbridge Financial LLCA+YES133.77/575.0%34Source
Luminate BankNRNO84NANANASource
MCM HoldingsA+YES27NANANASource
The Money HouseNRNO28NANA0Source
Movement Mortgage, LLCA+NO184.43/589.0%92Source
Mutual of Omaha MortgageA+YES123.31/566.0%65Source
New American FundingA+YES264.65/593.0%147Source
Plaza Home Mortgage IncA+YES242.67/553.0%6Source
Smartfi Home LoansA+YES6N/A (Not enough reviews)N/A (Not enough reviews)0Source
South River Mortgage, LLCA+NO63.79/576.0%14Source
Source: Data compiled from https://www.rminsight.net/hecm-lenders-september-2025/ RMInsight (Top 20 HECM Lenders, October 1, 2025 and Better Business Bureau reviews updated as of December 10, 2025)
Top 10 Reverse Mortgage Cities in Wisconsin
1   Madison
2   Beloit
3   Neenah
4   Reedsburg
5   Pittsville
6   Union Grove
7   Marshfield
8   Waukesha
9   White Lake
10   Appleton

Data by MCA (January 2026)

Wisconsin Reverse Mortgage Statistics (2026 Update)

StateHomeowners Age 62+Reverse Mortgages Closed Last 12 MonthsLenders in WisconsinAvg. Home Value
Wisconsin1.3 Million18420$319,900
HECM Data source: https://entp.hud.gov/sfnw/public/
Loan Type: HECM Standard Loans Originated in Wisconsin
Performance Period: Loans endorsed between January 01, 2025 and December 31, 2025
Note: Includes all HECM Standard cases within the specified endorsement period.

How this data was derived: Reverse mortgage counts reflect FHA-insured HECM loans endorsed over a rolling 12-month period (Dec 2024–Nov 2025) using HUD HECM Snapshot data. Active lenders represent unique FHA sponsor numbers with at least one endorsed loan during this period. Estimated homeowners age 62+ are based on U.S. Census ACS 5-year owner-occupied households age 65+ as a conservative proxy. Home values are sourced from Zillow’s Home Value Index (latest available).

Wisconsin Reverse Mortgage Lending Limits (2026)

Wisconsin is home to approximately 5.95 million residents, making it the 20th most populous state in the U.S. Population centers are concentrated around the Milwaukee and Madison metropolitan areas. An estimated 1.3 million Wisconsin homeowners are age 62 or older, creating a substantial audience eligible for a reverse mortgage under FHA guidelines. Statewide homeownership remains strong at roughly 68%, supporting long-term aging-in-place strategies.

Wisconsin Homeownership and Retirement Equity

Wisconsin’s high rate of homeownership combined with a large 62+ population makes home equity one of the most significant retirement resources in the state. Many homeowners have owned their homes for decades, allowing them to build meaningful equity that can be accessed without monthly mortgage payments through a reverse mortgage.

Reverse Mortgage Options in Wisconsin

As of 2026, the average home value in Wisconsin is approximately $319,900, which is well below the federal HECM lending limit of $1,249,125. This means many Wisconsin homeowners can qualify for the maximum available FHA-insured reverse mortgage proceeds. Homeowners with higher-valued properties may also qualify for jumbo (proprietary) reverse mortgage programs, which allow access to additional equity beyond FHA limits.

Wisconsin’s Economy and Long-Term Homeownership

Wisconsin became the 30th state in 1848 and has a long history of stable homeownership driven by agriculture, manufacturing, healthcare, and financial services. Major employers headquartered in the state include Northwestern Mutual, Kohl’s, and ManpowerGroup, contributing to consistent housing demand and long-term property ownership across the state.


HUD-Approved Reverse Mortgage Counseling Agencies in Wisconsin

NameAgency IDAddressPhoneWeb Site
HOUSING RESOURCES, INCORPORATED811667830 W Burleigh St, Milwaukee, Wisconsin, 53222-4915(414) 461-6330hri-wi.org
NEIGHBORWORKS BLACKHAWK REGION - NHS OF BELOIT, INC.80927520 W Grand Ave, Beloit, Wisconsin, 53511-5311(608) 362-9051nwblackhawkregion.org
NEIGHBORWORKS GREEN BAY80929437 S Jackson St, Green Bay, Wisconsin, 54301-3909(920) 448-3075nwgreenbay.org
The information presented in this table was obtained from the U.S. Department of Housing and Urban Development (HUD) at https://answers.hud.gov/housingcounseling as of January 26, 2026.

Did you know? Wisconsin does not mandate in-person counseling. Visit our counseling page for a list of phone-based counseling agencies and conduct your required counseling from the comfort of your home.

Top Lender Resources in WI:
Reversemortgage.org NRMLA Members in Wisconsin
HUD.GOV Approved Lenders Search