Reverse Mortgages in Wisconsin: A Comprehensive Guide

If you’re a Wisconsin homeowner aged 62 or older, a reverse mortgage could be a valuable tool to help you unlock the equity in your home and improve your financial security during retirement. In this guide, we’ll cover everything you need to know about reverse mortgages in Wisconsin, including key facts, the latest statistics, top lenders, and essential protections.

Top Reverse Mortgage Lenders in Wisconsin

LenderBBB RatingYears in BusinessCustomer Rating (0–5)% Positive ReviewsComplaintsSource
Atlantic Avenue Mortgage LLCA+24.94/598.8%2Source
American Pacific MortgageF281.75/535.0%8Source
Cross Country MortgageF221.46/529.2%300Source
Fairway Independent MortgageB+294.48/589.6%28Source
Finance of America Reverse LLC (FAR)A+211.00/520.0%37Source
GMFS MortgageA+262.5/550.0%18Source
Goodlife Home LoansA+135.0/5100%0Source
Guild Mortgage Company (Formerly Cherry Creek LLC)A+641.36/527.2%25Source
HighTechLending IncA+194.93/598.6%1Source
Liberty Home Equity Solutions Inc.A+211.00/520.0%1Source
Longbridge Financial LLCA+123.81/576.2%25Source
Mid America Mortgage Inc.A+66NANANASource
MoneyhouseNR27NANA0Source
Movement Mortgage, LLCA+174.83/596.2%95Source
Mutual of Omaha MortgageA+121.49/529.8%55Source
Open Mortgage LLCA+223.67/573.4%1Source
Plaza Home Mortgage IncA+243.44/568.8%7Source
Smartfi Home LoansA+61.00/529.0%0Source
South River Mortgage, LLCA+63.55/571.0%12Source
Source: Data compiled from https://www.rminsight.net/wp-content/uploads/2025/05/Lenders_202504.pdf RMInsight (Top 20 HECM Lenders, July 2025 and Better Business Bureau reviews updated as of July 7, 2025.
Top 10 Reverse Mortgage Cities in Wisconsin
1   Madison
2   Beloit
3   Neenah
4   Reedsburg
5   Pittsville
6   Union Grove
7   Marshfield
8   Waukesha
9   White Lake
10   Appleton

Data by MCA (January 2024)

Latest Wisconsin Reverse Mortgage Statistics

StateHomeowners Age 62+Reverse Mortgages Closed Last 12 MonthsLenders in WisconsinAvg. Home Value
Wisconsin392,784 20319$301,659
HECM Data source: https://entp.hud.gov/sfnw/public/
Loan Type: HECM Standard Loans Originated in Wisconsin
Performance Period: Loans endorsed between January 1, 2024, and December 31, 2024
Note: Includes all HECM Standard cases within the specified endorsement period.

Wisconsin lenders map coverage

Wisconsin Reverse Mortgage Lending Limits

Wisconsin, the 20th most populous state in the U.S., is home to approximately 5.9 million people as of 2024, with major populations centered around Milwaukee and Madison. Around 1 million residents are aged 65 and older, and nearly 68% of the state’s population are homeowners.

Wisconsin’s Rich History and Economy First inhabited by Paleo-Indians, Wisconsin was home to various native tribes before French and English explorers began settling the region. Wisconsin became the 30th state in 1848, attracting many Scandinavian immigrants in the 19th century. As the state shifted from wheat to dairy farming, it earned its reputation as the dairy capital of America.

Today, Wisconsin’s economy is anchored by agriculture, manufacturing, and mining, with Fortune 500 companies like Kohl’s, ManpowerGroup, and Northwestern Mutual headquartered in the state. Wisconsin is also a leader in organic farming, with over 1,200 organic farms operating across the state​.

Climate and Lifestyle Wisconsin has a continental climate with warm summers and cold, snowy winters. The average high in July is 80°F, while January sees an average low of 16°F. Residents enjoy a mix of seasonal activities, from summer lake trips to winter snow sports.

Reverse Mortgage Opportunities in Wisconsin As of January 2025, the average home value in Wisconsin is approximately $301,659. This value is well within the federal reverse mortgage lending limit of $1,209,750, making many homes in the state eligible for HECM (Home Equity Conversion Mortgage) loans. For homeowners with properties valued above this limit, proprietary reverse mortgage programs are available, allowing them to access more home equity​.

HUD-Approved Reverse Mortgage Counseling Agencies in Wisconsin

NameAgency IDAddressPhoneWeb Site
HOUSING RESOURCES, INCORPORATED811667830 W Burleigh St, Milwaukee, Wisconsin, 53222-4915(414) 461-6330hri-wi.org
NEIGHBORWORKS BLACKHAWK REGION - NHS OF BELOIT, INC.80927520 W Grand Ave, Beloit, Wisconsin, 53511-5311(608) 362-9051nwblackhawkregion.org
NEIGHBORWORKS GREEN BAY80929437 S Jackson St, Green Bay, Wisconsin, 54301-3909(920) 448-3075nwgreenbay.org
The information presented in this table was obtained from the U.S. Department of Housing and Urban Development (HUD) at https://answers.hud.gov/housingcounseling as of February 23rd, 2025.

Did you know? Wisconsin does not mandate in-person counseling. Visit our counseling page for a list of phone-based counseling agencies and conduct your required counseling from the comfort of your home.

Top Lender Resources in WI:
Reversemortgage.org NRMLA Members in Wisconsin
HUD.GOV Approved Lenders Search