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Michael G. Branson, CEO of All Reverse Mortgage, Inc., and moderator of ARLO™, has 45 years of experience in the mortgage banking industry. He has devoted the past 20 years to reverse mortgages exclusively. (License: NMLS# 14040) |
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All Reverse Mortgage's editing process includes rigorous fact-checking led by industry experts to ensure all content is accurate and current. This article has been reviewed, edited, and fact-checked by Cliff Auerswald, President and co-creator of ARLO™. (License: NMLS# 14041) |
Reverse Mortgages in Wisconsin: A Comprehensive Guide
If you’re a Wisconsin homeowner aged 62 or older, a reverse mortgage could be a valuable tool to help you unlock the equity in your home and improve your financial security during retirement. In this guide, we’ll cover everything you need to know about reverse mortgages in Wisconsin, including key facts, the latest statistics, top lenders, and essential protections.

Top Reverse Mortgage Lenders in Wisconsin
| Lender | BBB Rating | Accredited | Years in Business | Customer Rating (0–5) | % Positive Reviews | Complaints | Source |
|---|---|---|---|---|---|---|---|
| American Pacific Mortgage | F | NO | 28 | 1.75/5 | 35.0% | 6 | Source |
| CrossCountry Mortgage, LLC. | F | YES | 22 | 1.43/5 | 29.0% | 303 | Source |
| Fairway Independent Mortgage | A+ | YES | 29 | 4.51/5 | 90.0% | 26 | Source |
| Finance of America Reverse LLC (FAR) | A+ | YES | 22 | 3.71/5 | 74.0% | 36 | Source |
| Goodlife Home Loans | A+ | YES | 13 | N/A (Not enough reviews) | N/A (Not enough reviews) | 1 | Source |
| Guaranteed Rate | A+ | YES | 26 | 2.25/5 | 450% | 45 | Source |
| Guild Mortgage Company LLC | A+ | NO | 65 | 1.55/5 | 31.0% | 73 | Source |
| HighTechLending Inc | A+ | YES | 19 | 4.94/5 | 99.0% | 1 | Source |
| Liberty Home Equity Solutions Inc. | A+ | NO | 22 | 1.00/5 | 20.0% | 1 | Source |
| Longbridge Financial LLC | A+ | YES | 13 | 3.77/5 | 75.0% | 34 | Source |
| Luminate Bank | NR | NO | 84 | NA | NA | NA | Source |
| MCM Holdings | A+ | YES | 27 | NA | NA | NA | Source |
| The Money House | NR | NO | 28 | NA | NA | 0 | Source |
| Movement Mortgage, LLC | A+ | NO | 18 | 4.43/5 | 89.0% | 92 | Source |
| Mutual of Omaha Mortgage | A+ | YES | 12 | 3.31/5 | 66.0% | 65 | Source |
| New American Funding | A+ | YES | 26 | 4.65/5 | 93.0% | 147 | Source |
| Plaza Home Mortgage Inc | A+ | YES | 24 | 2.67/5 | 53.0% | 6 | Source |
| Smartfi Home Loans | A+ | YES | 6 | N/A (Not enough reviews) | N/A (Not enough reviews) | 0 | Source |
| South River Mortgage, LLC | A+ | NO | 6 | 3.79/5 | 76.0% | 14 | Source |
| Top 10 Reverse Mortgage Cities in Wisconsin |
|---|
| 1 Madison |
| 2 Beloit |
| 3 Neenah |
| 4 Reedsburg |
| 5 Pittsville |
| 6 Union Grove |
| 7 Marshfield |
| 8 Waukesha |
| 9 White Lake |
| 10 Appleton |
| Data by MCA (January 2026) |
Wisconsin Reverse Mortgage Statistics (2026 Update)
| State | Homeowners Age 62+ | Reverse Mortgages Closed Last 12 Months | Lenders in Wisconsin | Avg. Home Value |
|---|---|---|---|---|
| Wisconsin | 1.3 Million | 184 | 20 | $319,900 |
Loan Type: HECM Standard Loans Originated in Wisconsin
Performance Period: Loans endorsed between January 01, 2025 and December 31, 2025
Note: Includes all HECM Standard cases within the specified endorsement period.
How this data was derived: Reverse mortgage counts reflect FHA-insured HECM loans endorsed over a rolling 12-month period (Dec 2024–Nov 2025) using HUD HECM Snapshot data. Active lenders represent unique FHA sponsor numbers with at least one endorsed loan during this period. Estimated homeowners age 62+ are based on U.S. Census ACS 5-year owner-occupied households age 65+ as a conservative proxy. Home values are sourced from Zillow’s Home Value Index (latest available).
Wisconsin Reverse Mortgage Lending Limits (2026)
Wisconsin is home to approximately 5.95 million residents, making it the 20th most populous state in the U.S. Population centers are concentrated around the Milwaukee and Madison metropolitan areas. An estimated 1.3 million Wisconsin homeowners are age 62 or older, creating a substantial audience eligible for a reverse mortgage under FHA guidelines. Statewide homeownership remains strong at roughly 68%, supporting long-term aging-in-place strategies.
Wisconsin Homeownership and Retirement Equity
Wisconsin’s high rate of homeownership combined with a large 62+ population makes home equity one of the most significant retirement resources in the state. Many homeowners have owned their homes for decades, allowing them to build meaningful equity that can be accessed without monthly mortgage payments through a reverse mortgage.
Reverse Mortgage Options in Wisconsin
As of 2026, the average home value in Wisconsin is approximately $319,900, which is well below the federal HECM lending limit of $1,249,125. This means many Wisconsin homeowners can qualify for the maximum available FHA-insured reverse mortgage proceeds. Homeowners with higher-valued properties may also qualify for jumbo (proprietary) reverse mortgage programs, which allow access to additional equity beyond FHA limits.
Wisconsin’s Economy and Long-Term Homeownership
Wisconsin became the 30th state in 1848 and has a long history of stable homeownership driven by agriculture, manufacturing, healthcare, and financial services. Major employers headquartered in the state include Northwestern Mutual, Kohl’s, and ManpowerGroup, contributing to consistent housing demand and long-term property ownership across the state.
HUD-Approved Reverse Mortgage Counseling Agencies in Wisconsin
| Name | Agency ID | Address | Phone | Web Site |
|---|---|---|---|---|
| HOUSING RESOURCES, INCORPORATED | 81166 | 7830 W Burleigh St, Milwaukee, Wisconsin, 53222-4915 | (414) 461-6330 | hri-wi.org |
| NEIGHBORWORKS BLACKHAWK REGION - NHS OF BELOIT, INC. | 80927 | 520 W Grand Ave, Beloit, Wisconsin, 53511-5311 | (608) 362-9051 | nwblackhawkregion.org |
| NEIGHBORWORKS GREEN BAY | 80929 | 437 S Jackson St, Green Bay, Wisconsin, 54301-3909 | (920) 448-3075 | nwgreenbay.org |
Did you know? Wisconsin does not mandate in-person counseling. Visit our counseling page for a list of phone-based counseling agencies and conduct your required counseling from the comfort of your home.
Top Lender Resources in WI:
Reversemortgage.org NRMLA Members in Wisconsin
HUD.GOV Approved Lenders Search


Michael G. Branson
Cliff Auerswald
